'Agency landscape more unstable than ever': Can holdcos land centralizing pivots? | The Drum
WPP can point to Estée Lauder, SC Johnson, Jaguar Land Rover, Norwegian Cruise Line, Tesco, […]
Read more
Tag: The Drum
One last reset? Cindy Rose on her plan to transform WPP within 18 months | The Drum
Rose argued the strategy builds on early commercial momentum, pointing to recent global wins including […]
Read more
Why talent is more important than ever | The Drum
I also shared work we have done for JLR (formerly Jaguar Land Rover), developing Create […]
Read more
Water Producing Billboard, Dumb Ways to Die, The Candidate, Land Rover Escape & Emma
Water Producing Billboard, Dumb Ways to Die, The Candidate, Land Rover Escape & Emma: TBWA […]
Read more
How luxury brands are designing their way into sport's cultural core | The Drum
Range Rover's 'Designing for Sport' puts an architect in the spotlight, joining a wave of […]
Read more
I got a bus into Cannes every day with a bunch of students. I would recommend it | The Drum
Was it different from waiting to hear if we had won a Gold Lion on […]
Read more
This exec managed WPP's biggest clients ? now he's helping CMOs rate account leads
… Land Rover, Emirates Airlines and BAT. Want to go deeper? Ask The Drum. But […]
Read more
Why Range Rover is making a move into the fashion world | The Drum
Want to go deeper? Ask The Drum. For Range Rover, though, this isn't about opening […]
Read more
Why Range Rover is making a move into the fashion world | The Drum
For Range Rover, though, this isn't about opening the brand up to an untapped group […]
Read more
Jaguar probably doesn't care about the branding backlash, it might even welcome it
Jaguar Land Rover has done it before. Look to the Land Rover Defender released in […]
Read more
Jaguar probably doesn't care about the branding backlash, it might even welcome it
Jaguar Land Rover has done it before. Look to the Land Rover … It has […]
Read more
Jaguar probably doesn't care about the branding backlash, it might even welcome it
Jaguar Land Rover has done it before. Look to the Land Rover Defender released in […]
Read more
It's time for marketing to prove its real value to brands, says Havas Media boss Affleck | The Drum
… Land Rover, to name a view, with more, he hopes, in the pipeline. ?New […]
Read more
Why starting out in advertising requires an elite military mindset | The Drum
A Land Rover was following, and if it caught up with you, you were … […]
Read more
Who won Wimbledon? These brands aced their marketing for the event | The Drum
… Land Rover experience at Wimbledon. This landed over 653,000 interactions and a whopping $814,000 […]
Read more
Who won Wimbledon? These brands aced their marketing for the event – The Drum
The event, part of Harper's Bazaar's multi-platform campaign with Range Rover, saw celebrity and influencer […]
Read more
As manufacturers reimagine car ownership, fashion and entertainment take the wheel | The Drum
… Land Rover Defender with Paul Smith), recent partnerships have taken an innovative turn. APL […]
Read more
As manufacturers reimagine car ownership, fashion and entertainment take the wheel | The Drum
… Land Rover Defender with Paul Smith), recent partnerships have taken an innovative turn. APL […]
Read more
How industry leaders are bridging the gap between creativity & technology in CTV
Geico is doing it with a simple QR code during the NFL, State Farm is […]
Read more
Editors' Picks: The Top 20 Campaigns From The Drum Awards 2023
The stunt was aired on Sky Sports, giving the Range Rover Sport a cinematic 'Super […]
Read more